Easter

We see the Easter season being spilt into three phases that retailers should adopt early on to maximise sales across all confectionery categories.

  • Phase One, Early Season (First 7/8 weeks before Easter): This is where retailers should drive awareness with Mini Eggs and Self Treat products such as the Thorntons Bunny 29g, Ferrero Mini Eggs Hazelnut/Cocoa 100g or Kinder Easter Mini Eggs 75g.
  • Phase Two, Mid-season (4 weeks before Easter): This is when shoppers begin to actively think about Easter, and smaller eggs like the Kinder Moulded Bunny 75g and Kinder Surprise 100g will engage shoppers from the start of the season through to the main event.
  • Phase three, the main event: The shopper demand is very much for Easter Eggs of all sizes, as these are the ones to be given as gifts and to share. Retailers should ensure that their range of eggs appeals to the whole family, with offerings such as the Ferrero Collection Egg (240g) appealing to shoppers looking for a more premium option.
Easter

Product Recommendations

When it comes to Easter, retailers should focus on seasonal sharing and self-treat products in-store during February, with items like our Thorntons Bunny 29g, Ferrero Mini Eggs Hazelnut/Cocoa 100g or Kinder Joy 20g. Kicking off the occasion early with these SKUs will help to generate excitement for the Easter occasion, and drive sales from those customers who are looking forward to celebrating.

Particularly in the six week build up to the big day, token and novelty gifts become more of a priority for shoppers, so it is the perfect time for retailers to start stocking smaller eggs and chocolate models. 

Ferrero Rocher Milk Chocolate & Hazelnut Egg 275g

Ferrero Rocher Milk Chocolate & Hazelnut Egg 275g

  • MSRP: £14.00
  • Case Size: 275g x 4
Grand Ferrero Rocher 125g

Grand Ferrero Rocher 125g

  • MSRP: £6.06
  • Case Size: 125g x 8
Ferrero Grand Rocher Dark 125g

Ferrero Grand Rocher Dark 125g

  • MSRP: £5.00
  • Case Size: 8
Kinder Surprise

Kinder Surprise

  • MSRP: £0.99
  • Case Size: 48 or 72
Kinder Surprise T3

Kinder Surprise T3

  • MSRP: £2.56
  • Case Size: 32
Ferrero Eggs Hazelnut T10

Ferrero Eggs Hazelnut T10

  • MSRP: £3.50
  • Case Size: 10
Ferrero Eggs Cocoa T10

Ferrero Eggs Cocoa T10

  • MSRP: £3.50
  • Case Size: 10
Thorntons Happy Bunny 90g

Thorntons Happy Bunny 90g

  • MSRP: £2.50
  • Case Size: 12
Thorntons Happy Bunny 170g

Thorntons Happy Bunny 170g

  • MSRP: £4.50
  • Case Size: 6
Thorntons Unicorn Egg 151g

Thorntons Unicorn Egg 151g

  • MSRP: £3.00
  • Case Size: 4
Thorntons Dinosaur Egg 151g

Thorntons Dinosaur Egg 151g

  • MSRP: £3.00
  • Case Size: 4
Thorntons White Bunny Egg 151g

Thorntons White Bunny Egg 151g

  • MSRP: £3.00
  • Case Size: 4
Thorntons Classic Egg Toffee, Fudge & Caramel 150g

Thorntons Classic Egg Toffee, Fudge & Caramel 150g

  • MSRP: £5.00
  • Case Size: 4
Thorntons Continental Egg 257g

Thorntons Continental Egg 257g

  • MSRP: £10.00
  • Case Size: 4

Easter POS Display

We have display options you need to add excitement to your store.

Kinder Generic Dumpbin

Kinder Generic Dumpbin

  • Semi-permanent
  • 1100(H)x340(W)x260(D)mm
  • SKUs: Kinder chocolate, Kinder Surprise, Kinder Bueno

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Kinder Surprise Parasite Unit

Kinder Surprise Parasite Unit

  • Semi-permanent
  • 335(H)x200(W)x100(D)mm
  • SKUs: Kinder Surprise

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Kinder Generic Shelf Strips

Kinder Generic Shelf Strips

  • Temporary
  • 30x1000mm

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