Three lucky retailers who order the Diwali kits from www.yourperfectstoreo.co.uk will also be randomly selected to win a FSDU, complete with Ferrero Rocher stock worth £225.
We’ve placed a lot of focus on religious festivals – such as Diwali and Eid – for a number of years now. We invested in extensive research with 1,000 convenience operators back in 2016, which revealed that 71% of retailers at the time weren’t actively engaging around the occasion with their customers1. There’s been a real shift since then and our customers are increasingly activating to reap the sales potential, particularly for celebrating and entertaining confectionery.
Ferrero is expanding its focus on Diwali again this year, launching for the first time bespoke kits including themed posters and shelf talkers and available to order on its trade hub www.yourperfectstore.co.uk. What’s more, three lucky Your Perfect Store members who order the kits will win a FSDU, complete with Ferrero Rocher stock, worth £225.
Kits can be ordered now with delivery from early September on a first come, first served basis and Your Perfect Store members will be randomly selected as part of the prize draw.
Ferrero’s award winning display units2 were so impactful in-store last year, sales grew by +20.4% over the period3, so make sure you order yours now to avoid disappointment.
Terms and conditions can be read here.
1. Ferrero External Research Project 2015, 1000 sample size of retailers
2. POPAI Awards 2018
3. Sales of Ferrero pralines, IRI Marketplace; Convenience GB; Boxed Chocolate; 4 weeks to 11th November 2018
