FERRERO CELEBRATES THE SUMMER WITH EXCLUSIVE KINDER COMPETITION FOR CONVENIENCE RETAILERS
Ferrero is giving convenience retailers the chance to bring summer to life in-store to celebrate the recent relaunch of its much-loved twist on the original Kinder Bueno – Kinder Bueno Coconut – available this summer in both standard and price-marked RRP packs.
To help the product stand out to shoppers, a limited number of in-store point of sale display kits suitable for stores of all sizes (containing a countertop unit, store poster and shelf wobbler) are available to request at www.yourperfectstore.co.uk/kinder-bueno-coconut-pos-competition/. Convenience retailers who order these kits and share images of the displays on Twitter, tagging @FerreroYPS, will be entered into a draw to be in with a chance of winning Kinder Bueno Coconut and Ferrero Raffaello stock, inflatable props and decorations and branded bunting to help the celebration materialise for shoppers in-store.
Available for a limited time, the exotic Kinder Bueno Coconut flavour is set to be a hit with shoppers. Its limited run in 2017 delivered almost £1m RSV in just three months[1]. In addition to this, the launch generated a +65% increase in sales[2], bringing overall growth with over half of sales to shoppers who were new to the brand2.
As footfall to stores and impulse purchases are expected to increase through the warmer months, creating theatre in store will help convenience retailers to attract new shoppers to the confectionery fixture and maximise sales this summer and beyond.
[1] Grocery multiples from 01.06.2017 to 26.08.17
[2] Kantar w/e 31 December 2017 – 24 week view - % of buyers.
