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May's Retailer of the Month - Paul Cheema Retailer of the Month

May 05

May's Retailer of the Month - Paul Cheema

Ferrero, Thorntons, TicTac, Nutella, Kinder, Corporate, Retailer of the Month

Believing community is at the heart of everything they do, Malcom’s Nisa owner Paul Cheema and his team are fundamental to all shoppers across the Coventry areas. Over and above your typical convenience store, Paul and his team also have an onsite Post Office and a home delivery service which is vital to the elderly that live just a bit too far to collect their shopping.


A keen Ferrero supporter, Paul comments: “Building partnerships with those who are at the forefront of your business is important, I find that sharing data with suppliers can help to get the most out of your sales in each category. Listening to your customers is also vital and we have cemented ourselves as an integral part of our community because we know exactly what they need.”

As a family-run business, Malcolm’s is extremely proactive in the local community, working in partnership with many organisations including sports teams, colleges and schools. To date, Malcolm’s Stores have donated £12,000 to local good causes.