Your Perfect Store by Ferrero

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June's Retailer of the Month

Jun 12

June's Retailer of the Month

At Brandon’s Convenience Store, Beckenham, Raj Patel has owned the store for over 25 years and has seen many changes over these years. Through his hard work and dedication, Raj has responded to the developments in the retail space in order to increase both footfall and sales in his store.

Through adding a Post Office counter, offering a wide range of products with the capability of ordering anything not stocked and extended opening hours; Raj has reacted to consumer demand to ensure his store remains the first port of call for customers. Raj encourages his peers to embrace the new and react to trends. For instance, he has been doing a roaring trade on Hand Spinners recently!

Raj is also a Ferrero champion recently saying, ‘Ferrero has some great products and brands across the portfolio that we stock at Brandon’s Convenience Store. The price marked packs are a real asset to an independent store which Ferrero understands. They also give good seasonal advice and display material for brands like Nutella & Go and Tic Tac.

Raj cites interacting with customers as his favourite part of retailing and encourages fellow owners to think how they can best service their customer base to ensure they’re ahead of the competition.