Kinder Choco-Bons gets a Monster Makeover for Halloween
Kinder, the fastest growing kids confectionery brand, is continuing its growth momentum with the introduction of a range of monster designed Kinder Choco-Bons packs, set to capitalise on the £121m Halloween opportunity.
Levi Boorer, Customer Development Director at Ferrero UK, comments: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal peak for confectionery sharing bags. It’s for this reason that we wanted to drive seasonal relevancy for our popular Kinder Choco-Bons, with the introduction of four fun and engaging monster designed bags.”
The new packs will be available to the grocery and convenience channels from September and will feature across the largest format in the range - the 200g pack - with an MRSP of £2.72. Each bag includes individually wrapped bite-sized chocolates - ideal for trick or treaters as well as Halloween parties.
The launch will be supported with a mass sampling programme to drive trial, with over thousands of samples, kicking off from September and a £1.1m TV advertising campaign throughout October.
“As with all our launches, retailers can fully prepare themselves for Halloween this year, thanks to our free POS available via www.YourPerfectStore.co.uk,” concludes Boorer.
Kinder Choco-Bons has been a star performer since its introduction into the UK market at the start of 2015. Available as a 200g, 104g and 69.6g pack, Kinder Choco-Bons have a soft, milky centre with crunchy hazelnut pieces with a layer of tasty milk chocolate, offering a unique flavour that’s perfectly placed to be shared and enjoyed.
 Nielsen Total Coverage, value MAT w/e 10.12.16
 Kantar WorldPanel, Total Grocery 2016
 Kantar WorldPanel, Total Grocery 2016; when you look at Pumpkins, Sugar and Chocolate Confectionery and Bakery