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Ferrero invites nation to a multi sensory tasting experience

Nov 14

Ferrero invites nation to a multi sensory tasting experience

Ferrero, Occasions, Brands, Digital

Ferrero Rocher is inviting the nation to its inimitable multi-sensory tasting experience – a delicious pop-up in Westfield London, Shepherd’s Bush. Opening its doors on Friday 1st December and running until Sunday 17th December, visitors will be fully immersed into the heart of Ferrero Rocher and invited to rediscover its unique tastes and textures.

A spokesperson for Ferrero UK, comments: “Bringing the distinctive layers and irreplaceable taste of Ferrero Rocher to life forms the very foundation of our campaign this year. Our new unmissable event will capitalise on last year’s experiential campaign, where consumers will be able to book tickets to go Behind the Layers of Ferrero Rocher and discover the passion for perfection that goes into making every mouthful a delight.”

The luxurious Ferrero Rocher: Behind the Layers experience will allow guests to delve into the glamorous world of Ferrero Rocher through a multi-sensory tasting adventure. Set over two opulent floors at Westfield London, visitors will get the chance to explore the unique combination of layers that make up every Ferrero Rocher. This awe-inspiring experience features delicious and exciting flavours, inspired by Ferrero Rocher, enveloped and served inside a vivid 360-degree light and sound performance.

Starting on entry to the golden bar and lounge, visitors will discover a delectable drinks menu created by mixology maestros, Liquid Chefs. Guests will then be invited to take their seats for the show-stopping, multi-sensory Ferrero Rocher: Behind the Layers experience.

In a spectacular setting that changes with every exquisite mouthful, five delicious mini-desserts will be hand-made in front of visitors’ eyes, each one inspired by the iconic layers of whole hazelnut, smooth chocolate, crispy wafer, hazelnut pieces and sparkling gold. Developed by celebrated chef and gastronomic mastermind, Paul Hannagen, each will honour the unique combinations that make Ferrero Rocher so special, delighting guests with an once-in-a-lifetime experience.

To continue their tasting journey at home, visitors will be able to purchase Ferrero Rocher from our on-site shop, beautifully presented with personalised calligraphy labels created by hand while they wait – the perfect gift for loved ones this festive season. The bar will also be open to all, so even those that haven’t been lucky enough to get tickets can still enjoy a uniquely delicious Ferrero Rocher experience this Christmas.