Congratulations to Surbeer Singh, our Retailer of the Month!
Surbeer Singh runs a specialist and popular wine store, which has recently branched out into stocking a large variety of confectionery products, including the Ferrero range. Surbeer says that this has helped him to maximise impulse purchases and meet the demands of his customers. The store is particularly popular in the area, with Surbeer putting this down to the trust and strong rapport that his staff have built with regular customers.
Surbeer’s top tips include:
- Always greet your customers with a smile and create conversation with them – making them feel special will entice them back to the store
- Make the most of the special seasonal editions! These can be added to the core range, and when displayed strategically using Ferrero POS, they can be vital to growing sales
- Convenience stores are in a great position to inspire purchases with creative cross category merchandising close to the till. Chocolates make a natural accompaniment to a bottle of wine for a night in with friends, so consider how you can capitalise on this