Your Perfect Store by Ferrero

My Basket 0

Congratulations to Natalie Lightfoot, our Retailer of the Month!

May 15

Congratulations to Natalie Lightfoot, our Retailer of the Month!

Congratulations to Natalie Lightfoot, our Retailer of the Month!

 

Natalie Lightfoot has built up her Londis store in Glasgow over the last 13 years. Starting as an empty shell, the store has undergone a dramatic transformation on account of Natalie and her colleague’s hard work. Natalie is a big advocate of using social media as a tool to communicate with customers and to connect with fellow, like-minded retailers.

 

Natalie had these top tips for success:

  • “Customer service is always my number one priority. I always aim to make our store a place that I would want to shop in – from stocking a wide range of products, to continually adapting to consumer trends; we are always willing to change, adapt and improve to suit customer demand”
  • “Social media is such a useful tool, and one I regularly rely on. We use Facebook to communicate with our customers, keeping them up to date with newly stocked products and the latest offers. For UK Coffee Week, we used social media to publicise the offer. Customers could receive a free Nutella B Ready with a cup of coffee, which really helped to boost sales”
  • “Networking is so important - I’d encourage all retailers to do so where possible, be it from attending industry events to reaching out on WhatsApp. From fellow retailers to the team at Ferrero, connecting with like-minded industry peers is so helpful when looking for solutions or when trying new tactics to grow the business”