Congratulations to James Sambrook, our Retailer of the Month!
Retailer of the Month – JAMES SAMBROOK
Congratulations to our November retailer of the month – James Sambrook! James runs the HJ Lea Country Store in Tarporley, which consists of a petrol station and a convenience store. Working hard to present a polished and a fresh-looking store, James says he visits Your Perfect Store regularly for inspiration and to see what new display items are available to order.
James shared his TOP TIPS FOR SUCCESS:
- Introduce and stock different ranges. To keep your range looking fresh, try to keep up to date with the latest industry publications to learn which products will serve your customers best. We recently selected Ferrero Rocher and Thorntons products as the core of our Christmas gifting offering for this year - both brands have a premium appearance and have a real sparkle about them.
- Use the right mix of FSDUs. We have recently implemented lots of Ferrero display material including FSDUs and countertop units which look great! Even the most compact of stores can create an eye catching seasonal event zone, or even engage shoppers at the till.
- Experiment with pricing and promotions. We've also used round pricing to grab customers’ attention, making it easy for them to understand what they are getting for their money.
- Talk to your customers! It sounds simple, but it’s important to find out what brings them to your store, and make sure they have been able to find everything that they need. We have a large number of repeat customers, so it’s important to establish what they come to buy so we can cater to their demands.
Are you our next Retailer of the Month?