Sparkling Sales following Ferrero Store Makeover
In winter 2018, Ferrero ran a Sparkling Store Makeover competition for members of its retailer hub, Your Perfect Store. From the nationwide entries received, one lucky winner was randomly selected; Gaurave Sood from Neelam Convenience & Post Office in Uxbridge.
After carefully planning the day in partnership with Mr Sood, the Ferrero team arrived at Neelam Convenience & Post Office on the 15thDecember, installing everything from sparkling lights, to a golden Christmas tree and eye-catching decorations throughout the store. Shoppers’ were also treated to Ferrero Rocher samples, as well as the melodic tones of a three-piece choir placed outside the store singing Christmas carols, bringing festive cheer to all!
Following the Ferrero Sparkling Store Makeover, Mr Sood reported a 30% surge in footfall & a 20% increase in additional sales.
Mr Soodcommented on the day, “We, as a family, have learnt a lot about creating theatre in our community store following this collaboration with Ferrero. We believed such a thing could only happen in large stores and not in a small ‘corner shop’ style store like ours. We felt that we were giving something back to the community to thank them for supporting us.”
Levi Boorer, Customer Development Director for Ferrero UK & Ireland, comments: “Smaller local stores, like Neelam Convenience & Post Office, can have the upper hand over the multiples - they benefit from their connection to the local community. This is certainly demonstrated by Mr Sood’s store, which holds such strong ties with every one of its customers.
“Creating theatre, like the Ferrero Sparkling Store Makeover, around key seasonal occasions can help drive additional sales and footfall as it creates a point of difference, as well as keeping things interesting for customers. We are delighted to have created such a memorable day and to have contributed to a sparkling season of sales for Mr Sood and his family.”
A video was created on the day of the makeover, view below: