Mother's Day will be taking place on Sunday 26th March 2017. Ferrero will hero its popular Raffaello brand with £850k media investment this Mother's Day with two brand new SKUs for Mother's Day 140g and 40g Raffaello Hearts. Ferrero always recommends that retailers utilise the POS solutions that are made available to maximise sales and capture shoppers' attention with eye-catching theatre in-store.
Follow these top tips to maximise Mother's Day sales:
- Keep your range simple to avoid confusion and allow shoppers to buy with confidence. Shoppers are looking to trade up at spring so offer a good display dedicated to your spring offering which is dedicated to premium brands to encourage shoppers.
- Stock up early to make the most of the whole spring season, and keep in mind that some shoppers like to purhcase early whilst others will be looking for last minute purchases.
- Provide a cross-category promotion such as Raffaello Hearts and flowers, this will increase basket spend and offer shoppers the chance to purchase multiple items, in a convenient way.