Win a bespoke Rocher-inspired flower bouquet by stocking our FSDU
ferrero shares the love this valentine's day with exclusive competition for convenience.
In the run-up to Valentine’s Day, Ferrero UK is launching an exclusive competition for convenience retailers, helping them engage with their local shoppers during a challenging start to the year for many.
Three lucky retailers will each win three sought-after luxury Ferrero Rocher rose bouquets (worth £50 each) to gift to loyal shoppers or those in their community who they feel deserve a reward, as well as a case of Ferrero Rocher T24 too. The activity is set to further highlight the importance of stocking the core Ferrero range ahead of key spring occasions, while available point of sale materials will also help retailers encourage cross-category purchases of chocolate confectionery and flowers in-store.
There are three quick and easy ways to enter:
- Visit Ferrero’s dedicated trade website Your Perfect Store, and order the Ferrero Rocher cross-category FSDU – available here: https://www.yourperfectstore.co.uk/grow-your-sales/display/
- Share an image of your boxed chocolate range to Ferrero’s @FerreroYPS Twitter account
- Send an image of your boxed chocolate range to FerreroYourPerfectStore@cirkle.com
The competition will run for one week from the 1st February, with the winners receiving their bouquets ahead of the big day. Retailers requesting cross-category FSDUs will also receive the units ahead of the 14th Feb.
Jacqui Dales, of London Road Bakery in Boston, gifted Ferrero Rocher-inspired bouquets to customers last year and comments: “With Ferrero’s support last Valentine’s Day, we created a display at a prominent location within the store, stocking boxed chocolates – including Ferrero Rocher and Thorntons Classic, – alongside flowers and sparkling wine to remind shoppers to pick up gifts as they shopped. We ran a competition for shoppers to win the bouquets, which helped to raise awareness of the range and got more people involved.
“Our store is in a very tight-knit community, so we gifted one of the prize bouquets to a local care home to reward their work. We showed people what we were doing and promoted the competition via our social media channels too, which let our shoppers know about the prizes and remind them to pick up Valentine’s Day gifts from us. Overall, the activity generated a lot of positive goodwill and we are looking forward to doing something similar again this year.”
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