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Behind the Layers Media Coverage

Dec 19

Behind the Layers Media Coverage

Ferrero, NPD, Brands, Digital, Seasonal


As the Ferrero Rocher multi-sensory tasting experience draws to a close, we’re still reliving the excitement thanks to the brilliant coverage the delicious pop-up attracted.

After joining us on our exclusive launch evening to the media, Campaign created a video, giving viewers a chance to discover the unique layers of the Ferrero Rocher themselves. 



The luxurious Ferrero Rocher: Behind the Layers experience allowed guests to delve into the glamorous world of Ferrero Rocher through a multi-sensory tasting adventure. Set over two opulent floors at Westfield, Shepherd’s Bush, visitors had the chance to explore the unique combination of layers that make up every Ferrero Rocher. From delectable drinks, created by mixology maestros, Liquid Chefs to exquisite hand-made mini-desserts inspired by the iconic layers of the Ferrero Rocher, the 360° experience really brought the irreplaceable taste of the chocolate to life.

Capturing the story behind the Ferrero Rocher, The Drum also created a video of the experiential, featuring Ferrero Regional Category Director, Ian Tweedale.