On-the-go shoppers are prepared to spend money but don’t always have a set shopping list. With this in mind, there is a huge opportunity to encourage additional purchases and drive basket spend. By adding secondary sitings for confectionery and snacking products, you can trigger impulse purchases and drive additional sales. When looking for an on-the-go solution, shoppers are often looking to find products quickly. Be sure to signpost the on-the-go section clearly to help shoppers navigate your store.
"Trigger impulse purchases and drive additional sales."