Shoppers will purchase for a sharing/big night in occasion in two broad ways: 1) in advance and as part of their main shop 2) as a last minute, spontaneous purchase. The latter is experiencing the most significant growth, reinforced by research from HIM! (May 2016) that told us 30% of shoppers did not know what they are going to have for their meal that same evening and would likely purchase on their way home. This gives retailers a huge opportunity to influence shopper behaviour in terms of what they are going to eat and drink that night. For example, a good selection of chocolates and wine placed on secondary siting adjacent to everyday meals will provide inspiration for shoppers and drive basket spend,
"A good selection of chocolates and wine placed on a secondary siting adjacent to the everyday meals will provide inspiration for shoppers"