4 Shopper Missions
Ferrero are dedicated to sharing our shopper insight with you so that we can work together to provide your shoppers with the premium service they expect.
We have worked with independent insight providers to define four reasons why people come to your store to buy confectionery.
We define shopper missions by identifying common shopper needs and capitalising on their buying behaviours throughout the shopper journey. The missions below showcase your 4 shopper missions and how you can meet their needs and maximise your sales.