Your Perfect Store by Ferrero

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4 Shopper Missions

Ferrero are dedicated to sharing our shopper insight with you so that we can work together to provide your shoppers with the premium service they expect.

We have worked with independent insight providers to define four reasons why people come to your store to buy confectionery.

We define shopper missions by identifying common shopper needs and capitalising on their buying behaviours throughout the shopper journey. The missions below showcase your 4 shopper missions and how you can meet their needs and maximise your sales.

Mission 1: Gifting

Mission 1: Gifting

Gifting is a huge opportunity for retailers in the convenience channel as they can capture planned or last minute purchases.

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Mission 2: Sharing

Mission 2: Sharing

Consumer confidence shifted in 2016 as we’ve entered a period of uncertainty. People are pulling back on their spending and longstanding consumer trends are reversing. As a result, people are opting to entertain more at home, making room for sharing products to be bigger than ever.

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Mission 3: Top up

Mission 3: Top up

With the UK population becoming more time poor, convenience stores are becoming first choice for top up shops. From picking up a pint of milk on the way home to grabbing a breakfast treat, top up shops are a key shopping occasion in a shoppers week.

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Mission 4: On-the-go

Mission 4: On-the-go

61% of adults buy lunch to go at least once a week and confectionery plays a key part in satisfying this shopper mission.

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