20 Dec

Ferrero expands and refreshes Easter range to help retailers grown seasonal sales

Ferrero expands and refreshes Easter range to help retailers grown seasonal sales

Ferrero UK is introducing new innovations alongside the return of seasonal favourites for Easter 2023 to help retailers maximise the key confectionery sales opportunity.

Thorntons is expanding its range of popular moulded figures with the launch of a white chocolate Bunny in the much-loved 90g format to cater for more gifting occasions. Thorntons’ existing 170g Bunny is already the third bestselling branded SKU in value sales within novelties, worth £1.48m .

A full pack redesign will roll out across Thorntons’ kids eggs, with animations and colourful backgrounds aiming to drive standout on shelf for parents. Thorntons’ eggs are the third fastest growing medium egg gift range. This was supported by a 30% rise in penetration in 2022, with increased spend from pre-family and empty nesters, showcasing the products’ wide brand reach and strength as a gift .

Ferrero Rocher Easter confectionery value sales has grown by 10.8% vs YA . To build on this success and continue momentum in 2023 the brand is launching two boxed egg packs, a Ferrero Rocher Egg and a Ferrero Collection (Milk) Egg, which both include a large 175g egg and six Ferrero Rocher. On top of this, Ferrero is introducing a new 100g Bunny for Easter.

Kinder Surprise accounts for 33% of Kinder’s unit sales during Easter, and Kinder Seasonal is returning for Easter 2023 with familiar favourites such as Kinder Joy, Kinder Egg Hunt and Kinder Figures. The Kinder75g Bunny is now worth £1.1m , benefitting from additional distribution in 2022 across grocery and convenience throughout the Easter sales period.

Jason Sutherland, UK & Ireland Sales Director, Ferrero UK, said: “Easter remains a massive opportunity at the tills for retailers, and we saw strong sales in 2022 for our portfolio. Our Ferrero Rocher Easter collection for example grew by 10.8% year-on-year and Ferrero eggs are now worth £4.6m thanks to increased distribution.

“We’re confident that consumers will still want to spend on special occasions such as Easter and will look towards trusted and well-known names when they do so. As a result, we’ve expanded our Easter range to provide more choice for shoppers. We’ve also refreshed our packaging to highlight our much-loved brands, ensuring they stand out on shelf and can help retailers create excitement in-store, both for existing and new customers.

“We’d recommend that retailers begin to stock Easter products and drum up excitement from January onwards so not to miss out. This means making space on shelves for larger eggs, such as our 220g Thorntons Classic Easter Egg, as bigger purchases are often pre-planned , as well as for smaller items such as the Ferrero Collection Crispy Eggs, which are often bought as a self-treat product in the weeks running up to the Easter weekend. We’ve also introduced the 90g Thorntons white chocolate bunny to offer an iconic, premium brand at an affordable price point.”

Ferrero UK’s Easter collection is available from January 2023 across grocery and convenience. It will be supported in-store across grocery and convenience with POS available to retailers, as well as digital and social media marketing activity taking place to raise awareness of the confectionery portfolio.

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