Ferrero is expanding its Kinder brand in the biscuit category, with Kinder Cards available this summer following successful launches in Ireland, Italy, Germany and France. The UK launch will be supported by a £1.82m media investment, which includes a TV campaign with the opportunity to reach 4.55 million families through targeted viewing. Kinder Cards will be rolling out in retailers from the end of July.
Delivering the distinctive milk and cocoa taste the brand is loved for, between two incredibly thin wafers and a surprisingly creamy filling, Kinder Cards come in single-serve packs containing two biscuits, suited for on-the-go consumption. Expanding Kinder’s presence in store, and with 49% of shoppers visiting the biscuit aisle, the range will grab the attention of existing shoppers as well attracting new ones to a widely recognised and trusted family brand. The launch also provides shoppers with an ideal treat that is perfect for the whole family to enjoy during afternoon activities.
Levi Boorer, Customer Development Director for Ferrero, has said: “Now, more than ever, shoppers have a functional approach to their visits and have a clear idea of the products they need before entering the store. By having products from trusted, well-loved brands, retailers can secure more impulse purchases.
Boorer continues, “Kinder Cards have been created with this in mind. Thin and individually wrapped, combining the iconic taste of Kinder, these delicious treats are perfect for the family. They are available in both single serve and multipack formats in order to support retailers looking to drive sales for both on-the-go and at-home consumption, catering to changing demand throughout the week.”
Kinder Cards will be first available at the end of July, with the wider rollout taking place through August.
 Shopper intel / Biscuits / 2018