24 Mar

Ferrero continues investment in biscuits through new Kinder Cards TV campaign

Ferrero continues investment in biscuits through new Kinder Cards TV campaign

Ferrero UK is driving awareness of Kinder Cards with a brand-new TV campaign hitting screens this February, aiming to target families. Following the successful launch of the product in August 2021, the £1.82m campaign will continue this momentum into 2022, putting Kinder Cards front of mind with shoppers.

On air from February 4th until March 10th, the advert focuses on the uniqueness of Kinder Cards, using explosions of the brand's signature milk and cocoa creamy ingredients encased between two thin wafers. It closes with the strapline “incredibly thin, surprisingly creamy.”

Kinder Cards has had an initial positive consumer response since its launch in the UK last year, positioning Kinder as a key player in the biscuit category. The NPD ranked in the top 12% of bestselling skus across the Total Biscuits category in the last 12 weeks[1], delivering over £1.7M since launch[2].

Levi Boorer, customer development director for Ferrero, comments: “At Ferrero we’re continuing to expand our expertise within sweet packaged foods and the Kinder Cards launch built on this expertise within the biscuit category. The launch of our new campaign will continue to drive the success of the product, already seen in the UK and European markets.  It will remind consumers of the iconic taste of Kinder which they know and love, but in a biscuit format, piquing the interest of existing Kinder customers and recruiting new shoppers to the biscuit aisle.”

Available in both single serve and multipack formats, there is a solution for any parent, whether they are looking for an on-the go snack or a tasty treat for the family to enjoy. The TV advert will run for five weeks from February 4th and will be supported by broadcast video on demand.

[1] Source: Nielsen Scantrack, Total Grocery Mults, Total Biscuits (Excl Private Label, Excl Seasonal bisuits)  Wgt dist >10%, 12 wks to 15.01.2022

[2] Source: Nielsen Scantrack, Total coverage, Kinder Cards, 52 wks to 15.01.2022

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